LinkedIn is, inarguably, the world’s most powerful platform for business professionals. So how did it come to be such a global powerhouse, and what lies behind the tremendous amount of brand loyalty it inspires? The answer was delivered during a case study presented at the Gartner Customer 360 Summit in San Diego, California, last week.
During a session titled, “Disrupting the Customer Journey: Blurring Organizational Lines in a Members-First World,” LinkedIn detailed its plans to disrupt and evolve the customer....