Sears Holdings Corp.’s Kmart is turning to location-based mobile initiatives to encourage consumer loyalty and repeat purchases during the holiday season.
Kmart recently became a featured retail and product partner with the CheckPoints mobile shopping application. The department store chain will offer incentives to consumers for checking-in to their stores and checking out specific products on their shelves.
“Overall, at Kmart we’re committed to provide choice and convenience to our customers,” said Tom Aiello,....