IBM SPSS Predictive Analytics Transforms Traditional Business Processes by Improving Quality of Customer Touch Points
BARCELONA, Spain, Feb. 16—MOBILE WORLD CONGRESS—IBM ( IBM) today announced that Digital +, UPC Broadband and Tesco Mobile are significantly improving their customers’ experience by using IBM® SPSS® predictive analytics software to gain deeper insights into subscriber behaviors and preferences which will improve customer retention, call center interactions and marketing campaigns.
As mobile broadband....