LAS VEGAS, NV, July 26 - By 2012, the U.S. Gift Card Market may be worth as much as $52 billion. The demand for gift cards continues to grow and is being fuelled by large and small companies as diverse as hotels, car dealerships, retail outlets, entertainment venues and quick service restaurants.
Givex, a global provider of gift cards, loyalty programs and other related technology that allows merchants to initiate and maintain a lasting connection with their customers, is launching a new program called “DealerXpress”....