German loyalty program provider PAYBACK is offering users the option to access their digital PAYBACK coupons via Apple’s Passbook. More than 20 million customers use PAYBACK and adding support for Passbook marks the next milestone of the company’s multichannel strategy.
PAYBACK spokesperson Nina Purtscher told Loyalty 360 that the partnership with Passbook is mutually beneficial, which makes managing and accessing mobile coupons easier.
When a customer activates mobile coupons using the PAYBACK mobile app, Purtscher....