SAN FRANCISCO, Oct. 12, 2011 /PRNewswire/—ezRez Software, Inc., a software-as-a-service provider of travel and loyalty solutions, today announced a new product that will enable members of loyalty programs, such as frequent flier and hotel rewards programs, to use their points as currency in digital wallets.  

MileagePlus,  United Airlines’ award-winning loyalty program, will be the first to integrate with the new product, offering members the flexibility and value of using miles to pay for products and services across the Internet.  

ezRez will first implement the product with PayPal in 2012, with others expected to follow. Upon launch, MileagePlus will enable members to use miles to pay for products and services with select on-line merchants.   The merchant will deliver the goods directly to the member, whose MileagePlus account will be debited the appropriate number of miles.   The entire process will be intuitive and easy.

“ezRez already processes more than 20 billion reward points annually through our SaaS platform so this is a natural extension for us,” said Daniel Farrar, CEO of San Francisco-based ezRez. “We’re helping MileagePlus further improve the value of miles for its members by enabling the program to be more easily used to pay for products and services in addition to traditional rewards like flights, hotels and car rentals.”

This is an extension of an existing relationship between ezRez and United,  which began in 2009 when MileagePlus tapped ezRez to offer hotel and car awards on www.united.com/mileageplus.  More information will be released in 2012, when the product is scheduled to roll out.

About ezRez Software, Inc.

ezRez Software, Inc. is a global software-as-a-service provider that helps travel companies, loyalty programs and financial services institutions engage with their highest value customers.  The ezRez product suite includes a white-label travel commerce and loyalty redemption platform, a loyalty payments engine for digital wallets, and personalized marketing solutions.  ezRez works with more than 200,000 travel suppliers,  loyalty programs and payment providers globally, including AirAsia,  American Airlines, United Airlines, Starwood Hotels, Intercontinental Hotels, JetBlue, American Express and PayPal.  Collectively, more than 20 billion reward points are redeemed through the ezRez platform annually.  Based in San Francisco, ezRez was founded in 2003 and has secured $17 million in venture funding led by Canaan Partners with participation from Azure Capital Partners.  For more information, visit www.ezrez.com.

About United Continental Holdings, Inc.

United Continental Holdings, Inc. (NYSE:  UAL)  is the holding company for both United Airlines and Continental Airlines. Together with United Express, Continental Express and Continental Connection, these airlines operate an average of 5,765 flights a day to 377 airports on six continents from their hubs in Chicago, Cleveland, Denver, Guam, Houston, Los Angeles, New York/Newark Liberty, San Francisco, Tokyo and Washington, D.C. United and Continental are members of Star Alliance,  which offers more than 21,200 daily flights to 1,185 airports in 185 countries. United and Continental’s more than 80,000 employees reside in every U.S. state and in many countries around the world. For more information about United Continental Holdings, Inc., go to UnitedContinentalHoldings.com. For more information about the airlines, see united.com and continental.com or follow on Twitter and Facebook.

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