More than four in five (81 percent) of shoppers will pay more in return for an enhanced customer experience, according to an Oracle survey of European consumers. Nearly half (44 percent), said they were willing to pay a premium of more than 5 percent.
The 1,400 online shoppers who participated in the survey said their top concerns were improvement of the overall customer experience (40 percent), providing quick access to information and making it easier for customers to ask questions (35 percent).
“Getting customer experience....