eBay is set to launch an Enterprise Commerce Marketing Platform, which integrates multiple platforms, in a strategic partnership with FICO.
FICO is a prominent analytics software enterprise, enabling businesses in more than 90 countries to make informed decisions to increase levels of growth, profitability and customer satisfaction. eBay’s new platform integrates various others, including those that it picked up through its 2011 acquisition of GSI Commerce.
The platform will enable clients to put together third-party data and....