Canadian Tire’s iconic loyalty program−My Canadian Tire ‘Money’−recently went digital and, based on early returns, the customer engagement sparked has left brand officials astonished.
Michael Medline, President of Canadian Tire, explained the reception to the new digital version of the loyalty program during Thursday’s third-quarter financial results conference call.
“And just last week we launched My Canadian Tire Money, the digital evolution of Canadian Tire’s iconic paper money loyalty....