WAKEFIELD, Mass.—As the daily deal market continues to explode with new competitors entering the sector almost daily, Eversave, one of the leading and longest running daily deal sites in the U.S., has launched Eversave Extras, a program designed to acquire profitable customers for local merchants. The new program is an expansion of the company’s aggressive loyalty program which builds valuable, long-term relationships between merchants and their new customers.
“Our industry has been criticized for creating unprofitable deals and only delivering bargain hunters to businesses. But that’s not the case across the board,” said Jere Doyle, CEO of Eversave. “Eversave’s audience of affluent women, coupled with our new Eversave Extras program, breaks the mold and delivers profitable business to our merchants.”
With Eversave Extras, consumers are rewarded with Eversave site credits, called Save Rewards, for performing certain actions when redeeming their daily deal vouchers. For example, customers can earn Save Rewards for reaching a certain spending level when redeeming their Saves, or for booking a subsequent follow up appointment. Save Rewards, earned when redeeming Saves, can be used by Eversave customers to buy future daily deals at Eversave. The Eversave Extras program maximizes the value of new customers acquired by merchants as a result of running their daily deal feature on Eversave.com.
Eversave Extras is the latest offering in an extensive Merchant Support program from Eversave. The daily deal company already provides a marketing best practices framework to merchants, as well as the tools and technology businesses need to conduct successful daily deal promotions that go beyond one-time transactions, allowing them to acquire new customers and build profitable long-term relationships. The company also offers a Lifelong Customer Program™ which includes re-connecting with new customers via custom emails, social media posts and insight surveys.
“The success of this industry depends on both satisfied customers and successful merchants. Merchants accomplish this through loyal and valuable customers. Consumers win with extra savings and special deals. Eversave Extras brings this together for the first time,” said Doyle.
“Eversave customers are definitely not just people looking for a bargain. In fact, many of them spent twice as much as their voucher was worth,” said Karen Thomas, Owner of bd’s Mongolian Grille in Tampa, who was one of the first merchants to take part in the program. “Eversave Extras is a fantastic concept for daily deals.”
Eversave Extras will be offered on select Saves in all of the markets where Eversave currently operates.
About Eversave
Eversave offers local daily deals — called “Saves” — which offer great deals on fun things to do in and around cities including restaurants, spas, activities and more. Eversave launched local deals in Boston in Q2 2010.
Eversave’s local deals are currently available in Atlanta, GA; Austin, TX; Baltimore, MD; Boston, MA; Chicago, IL; Columbus, OH; Indianapolis, IN; New York City, NY; Orlando, FL; Philadelphia, PA; Phoenix, AZ; Providence, RI; Seattle, WA; San Antonio, TX; Tampa, FL and Washington D.C. Consumers anywhere in the U.S. can also enjoy Eversave’s national daily deals from online merchants.
Eversave is owned by Prospectiv, an online performance marketing pioneer with expertise in connecting women to brands.