Patrick Sojka, the founder of RewardsCanada.ca and FrequentFlyerBonuses.com, told Loyalty360 that Canadian credit card companies have been looking at and adding non-point earning benefits to enhance customer experiences and their engagement.
But now, those companies might have to adjust their offerings to earn customer loyalty.
“The Canadian market maxed out a few years ago on the reward offering side, and with the upcoming interchange rate change from Visa and MasterCard in April, issuers have to look at how they can reward their....