When consumers know that a brand or business “gives back”, it significantly impacts their future purchase decisions, according to a survey conducted by PlanG -- an online system created to help people and brands manage their charitable giving.
Nearly 70% of survey respondents agreed that knowing a business gives back impacts their purchase decisions. What’s more, 75% indicated they would shop more often at a brand that gives back.
PlanG’s research also indicated that socially-conscious companies are very important....