HERNDON, Va.—Vovici, the leading provider of Voice of the Customer and enterprise feedback management solutions, today announced that The CRC Team, a full service market research and strategic consulting firm, is the first New Mexico market research company to integrate Vovici into their client services, market research, consulting and project management departments.
Chris Cordova, founder and president of The CRC Team, has been in the market research business for over 25 years and believes the Internet has dramatically changed the industry. “We have learned over the past decade that you either transcend with innovative, new tools or you lose business. That is why we have chosen Vovici,” stated Cordova.
Market research includes everything from surveys, polling, customer service studies, advertising research, focus groups, economic impact studies, feasibility studies, facilitation and syndicated research consultation and administration. Collecting feedback has matured from mail, phone and paper surveys to online and now, mobile. “The industry knows what tasks need to be completed to successfully serve a client, but if you can’t reach the people, it becomes useless,” stated Mr. Cordova.
In early 2011, CRC began to research options for its in-house survey program and wanted to extend the capabilities into a more comprehensive Voice of the Customer (VoC) platform. The requirements for the partner of choice included customizable branding, product flexibility and options for easy integration with other platforms like video and mobile.
“Vovici exceeded all of our requirements and the latest release of Vovici Mobile locked in the partnership,” added Cordova. “The ability to take surveys on the go, review campaign status and tap into response rates on iPhone or Android devices are key factors for both our B2B and B2C customers.”
“CRC’s vision is to be the company that applies a holistic approach to market research, consulting and project management and the emphasis they put on feedback is a testament to the exponential growth of the VoC market,” says Dave Capuano, vice president of marketing for Vovici. “Organizations are not only realizing the role of feedback but how complex the backend process really is.”
About Vovici
Vovici is the leading provider of Voice of the Customer and enterprise feedback management solutions. Powerful, scalable and easy to use, Vovici’s solutions help companies engage customers, employees and partners to increase loyalty, facilitate innovation, and influence critical business decisions. More than a thousand organizations worldwide, including more than half of the Fortune 500, rely on Vovici to turn information into action. Visit www.vovici.com for more information.