What:
Executives from Covario, Inc., one of the nation’s largest independent providers of SEO and SEM software and agency services, will be talking all about “getting more lift from search” at the annual Search Marketing Expo (SMX-East) in New York, Oct. 4-6. Company search marketing experts will be focusing on holiday campaigns, search and social media, SEO myths, and competitive analyses.
When:
Mon., Oct. 4, 1:45 p.m. – “Get More Lift This Holiday from Search”
Mon., Oct. 4, 3:20 p.m. – “Driving Search & Social Engines to Garner More Lift”
Wed., Oct. 6, 9:00 a.m. – “SEO Myths, Mistakes & the Madness of Crowds”
Wed., Oct. 6, 10:30 a.m. – “SEO & Competitive Analysis”
Who:
Covario’s CMO Craig Macdonald and Jeff MacGurn, senior manager for SEO services, will be joined by Kareem Lawrence, manger of digital marketing for Sony.com, and Rob Wilk, director of search optimization & strategy at Yahoo!, on a panel entitled “Get More Lift This Holiday from Search,” with last minute shopping/selling tips for search marketers and e-tailers.
Arnel Leyva, Covario’s director of product marketing, will make a theatre presentation on “Driving Search & Social Engines to Garner More Lift.” He will be joined by Michael Ferranti, marketing analyst at Rackspace. Leyva is a sought-after speaker who has written extensively about the impact of integrating social media strategies to improve search performance. He and Ferranti will present a Rackspace case study that makes this point very clear.
Stephan Spencer, Covario’s vice president of SEO strategies, will tackle the subject of “SEO Myths, Mistakes & the Madness of Crowds.” (Sounds scary!) Spencer is a co-author of a leading text book on search called “The Art of SEO … Mastering Search Engine Optimization.”
Jeff MacGurn will offer insights on yet another panel “SEO & Competitive Analysis,” which is an issue that he and his team battle everyday on behalf Covario’s global organic search clients.
Where:
Jacob Javits Convention Center, 655 W. 34th St., New York, Mon.-Wed., Oct. 5-6
Covario will also be hosting “SMX after Dark” at Mars 2112 on Oct. 5 at 9 p.m.