CashStar, the digital gifting company preferred by the world’s leading brands, today announced the appointment of Ben Kaplan as Chief Operating Officer. In this role, Kaplan will oversee sales, marketing, client services, engineering, and technical operations. Kaplan has also been appointed to the company’s Board of Directors.
“Ben’s experience will be extremely valuable as CashStar enables retailers to take full advantage of the rapid shift to mobile and the convergence of gifting, offers, loyalty programs, and payments. We’re thrilled to welcome Ben to our growing team as we continue to extend our clear leadership in the market.”
Kaplan brings a wealth of experience to CashStar, having held senior operations, marketing, and product roles for more than twenty years. Most recently, he was Chief Operating Officer at Cartera Commerce, a leading provider of card-linked marketing solutions for merchants, banks, and loyalty programs. At Cartera, Kaplan oversaw sales, marketing, client services, engineering, professional services, and technical operations. Prior to Cartera, Kaplan was Vice President of Marketing for KNOVA Software and Vice President of Marketing for North Systems, directing marketing and product management at both companies. Earlier in his career, he held product marketing and product management positions at Broadbase and Commerce One.
“Ben brings a proven track record of successfully building innovative, high-growth companies in the CRM, loyalty marketing, and payments industries,” commented CashStar CEO Steven Boal. “Ben’s experience will be extremely valuable as CashStar enables retailers to take full advantage of the rapid shift to mobile and the convergence of gifting, offers, loyalty programs, and payments. We’re thrilled to welcome Ben to our growing team as we continue to extend our clear leadership in the market.”
“I’m incredibly excited to join CashStar and work closely with a strong team, amazing clients, and great investors,” added Kaplan. “CashStar’s rapid growth is a testament not only to its differentiated and innovative products, but also to its commitment to client success. CashStar is truly a remarkable company at the forefront of an important and dynamic market.”
About CashStar, Inc.
CashStar is the digital gifting company preferred by the world’s leading retailers. Nearly 300 brands leverage CashStar’s on-demand B2C and B2B gifting technology and multi-channel marketing strategies. CashStar clients acquire new customers, drive incremental sales, increase loyalty, and boost profitability by delivering unparalleled personalized, secure, and engaging eGift experiences via email, mobile, and social channels. CashStar’s clients include Best Buy, Chili's Grill & Bar, Dunkin Donuts, Gap, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses strategically leverage gifting in the digital world, please visit www.cashstar.com or e-mail [email protected].