Retail companies are using newer technologies in their attempts to differentiate their brands from competitors and to make better connections with consumers, says Chris O’Malley, director of retail marketing for Intel, Santa Clara, Ariz.
They’re using technologies that incorporate the sight as well as other senses to draw in customers. Intel displayed many of these technologies at the recent annual National Retail Federation show. An important factor is that all of the technologies are in pilot or in fuller deployment now....