American consumers have a clear message for today’s marketers: 75% of them prefer personalized, well-timed messages from retailers that, ultimately, provide more relevance and greater customer engagement. Only 4% of marketers, however, have the ability to deliver integrated-cross channel marketing, whether it’s online, offline, mobile, or in-store to its customers.
Loyalty360 caught up with Persio CEO Marc Grabowski to discuss this challenge for many of today’s retail marketers.
Why is it so difficult for....