Big Data is providing the entertainment industry with essential insight to enhance loyalty and customer relationship programs in order to enhance margins, Joshua Kanter, vice president of Total Rewards for Caesars Entertainment, Las Vegas, Nev., told an audience at a Chicago AMA seminar Tuesday.
“One of the most valuable items in our industry is a gaming license [Caesars is up for one in Cincinnati), Kanter said. “But Big Data is even more important than a gaming license.”
According to IBM estimates, more than 2.5....