Program with Barnes & Noble, Carnival Cruise Lines, L.L.Bean, NFL and Travelocity Will Offer Customers Bonus Rewards.
LEXINGTON, Mass. & WILMINGTON, Del., Aug 16, 2011—Cartera Commerce, the leading provider of card-linked marketing solutions, and Barclaycard US, the payments business of Barclays in the United States, today announced a strategic partnership to reward more than three million Barclaycard customers for their shopping purchases.
Barclaycard is launching “Barclaycard RewardsBoost,” a new shopping platform for select co-branded card programs including Barnes & Noble, Carnival Cruise Lines, L.L.Bean, NFL and Travelocity —leveraging Cartera’s award-winning loyalty shopping platform and large multi-channel merchant network.
The new program will allow these cardholders to earn discounts, rewards, miles and cash back for purchases at participating in-store, local and online retailers. For example, if a cardholder typically earns one point for one dollar spent on their card, at many participating merchants they will now earn from two to 10 points. The rewards are automatically earned and credited.
“We’re thrilled to be able to make our payment programs even richer and more rewarding with Barclaycard RewardsBoost,” said Eric Crozier who oversees loyalty and new products for Barclaycard US. “Cartera was the ideal partner to deliver this program with its robust platform and a large and varied merchant network—- a rich combination of in-store and online merchants that match the lifestyle of our customers.”
“The pressure for card issuers to deliver more value to their customers has never been greater. We’re delighted to partner with Barclaycard to help proactively meet this challenge by making it easy for Barclaycard customers to earn rewards faster with card-linked offers,” commented Tom Beecher, President and CEO of Cartera Commerce. “When Barclaycard customers realize they can now earn merchandise or a dream trip faster than before by shopping with participating merchants, their loyalty credit card moves to top of wallet.”
About Cartera Commerce
Cartera Commerce is the leading provider of card-linked marketing solutions that increase revenue and customer loyalty for merchants, banks, issuers and loyalty programs. For merchants, Cartera powers the industry’s largest card-linked advertising network that targets shopping offers to more than 150 million loyal consumers and tracks in-store and online sales. For banks, issuers and loyalty programs, Cartera provides the industry’s most comprehensive card-linked offer platform that powers personalized in-store and online shopping programs that build consumer engagement, maximize card spend and create new revenue streams. Cartera’s platform delivers card-linked offers via multiple digital marketing channels including Websites, online banking, email, mobile, social media and browser apps. Four of the five largest financial institutions, three of the four largest airlines and 60,000 merchant advertisers drive incremental revenue with Cartera’s fully-managed, performance-based solutions. The company is headquartered in Lexington, MA and has significant operations in Atlanta, GA. For more information, visit www.cartera.com .
About Barclaycard US
Headquartered in Wilmington, Del., Barclaycard US creates customized, co-branded credit card programs for some of the country’s most successful travel, entertainment, retail, affinity and financial institutions. The company employs 1,300 associates. For more information please visit www.barclaycardus.com .
Barclaycard, part of Barclays Global Retail Banking division, is a leading global payment business that helps consumers, retailers and businesses to make and accept payments flexibly, and to access short-term credit when needed.
The company is one of the pioneers of new forms of payments, and is at the forefront of developing viable contactless and mobile payment options for today and cutting edge forms of payment for the future. It also issues credit and charge cards to corporate customers and the British Government. Barclaycard partners with a wide range of organizations across the globe to offer their customers or members payment options and credit.
Barclaycard operates in the United States, Europe, Africa and the Middle and Far East.
For further information about Barclays, please visit www.barclays.com .