AT&T launched a location-based mobile marketing service on February 28 that lets brands deliver customized SMS or MMS messages, such as coupons or sale notices, to opted-in AT&T customers near a participating location. JetBlue, Kmart and HP are among the brands using the platform.
The service is initially only available to AT&T customers in New York, Los Angeles, Chicago and San Francisco, but the telecommunications company is planning a national rollout for this summer. AT&T teamed with location-based platform Placecast....