Javelin Outlines a Path for 2D Bar Codes from Mobile Marketing and Advertising to Payments
A new report from Javelin Strategy & Research provides an in-depth look at QR (quick-response) codes and other 2D bar codes. Javelin identifies key consumer segments that frequently scan them and best practices from merchants, retailers, (such as Apple, Starbucks, and Groupon) and financial services industry (e.g, FIS-Paydiant) on how to leverage QR codes. Javelin analyzes how QR codes enhance mobile marketing, advertising and payments....