Amazon.com's announcement this week that it will pre-pay up to 95 percent of its employees' education costs is a prime example of how successful companies understand that reinforcing company loyalty by offering strong employee incentives will ultimately lead to more success and profits says Dr. Noelle Nelson, author of Make More Money By Making Your Employees Happy (Amazon, $7.99).
Amazon's "Career Choice Program" is designed to give employees who have worked at the company's fulfillment centers for at least....