Alcatel-Lucent has begun a trial with Sanoma Magazines, in which buyers of the magazines HUMO and Flair can use contactless payments and loyalty points.
For the publisher, which is based in Belgium, the program is intended to gain insight into the purchasing habits of customers without subscriptions. This magazine trial is being executed in conjunction with Proximity BBDO, a customer relationship agency. Alcatel-Lucent has supplied the technology behind the trial for the payment vouchers, loyalty points, and contactless payment....