Tim League, founder and CEO of Texas-based cinema chain Alamo Drafthouse, told Loyalty360 that he considers each location a community theater and “we are always trying to find ways to make real connections with our guests.”
As a result, Alamo Drafthouse launched a loyalty program for frequent patrons called the Alamo Victory program that is designed to reward Alamo’s guests in unexpected ways. The program will roll out to all markets and locations in the next few months.
“We’ve resisted the idea of the type....