CINCINNATI, Ohio. (August 24, 2010) – Loyalty 360 - The Loyalty Marketer’s Association has announced its renewed partnership with Acxiom® Corporation (Nasdaq: ACXM), which will allow both Acxiom and Loyalty 360 to share insights and best practices for creating profitable and loyal customer relationships, enhancing brand experience and driving marketing ROI.
“Given our shared belief that deep, multidimensional consumer insights enable effective and profitable marketing initiatives and business decisions, partnering with Loyalty 360 is a good fit for Acxiom,” said Tim Suther, chief marketing officer for Acxiom. “Throughout the last 40 years, our clients have trusted us to provide the services for loyalty programs that grow in customer value rather than just size. We look forward to continuing our partnership with Loyalty 360 to share our knowledge and vision with brands worldwide.”
Acxiom partners with companies in industries such as travel, hospitality, retail, financial services, and insurance to create customer-centric strategies designed to optimize loyalty and lifetime value. Because understanding that loyalty programs require more than just a one-size-fits-all approach, Acxiom focuses on defining and implementing processes to recognize and reach its clients’ highest value customers through customized consumer insight analysis and modeling. This enables Acxiom’s clients to address new customers of high value and creates opportunities to turn lapsed members into engaged members and profitable customers.
“Because we live in a world of constantly changing consumer attitudes and behaviors, brands need enriched insights and actionable strategies to enhance customer engagement—- and this is exactly what Acxiom delivers,” said Mark Johnson, CEO of Loyalty 360. “By helping marketers gain data-driven insights, Acxiom drives marketing performance and conversion to positively impact the bottom line.”
About Loyalty 360
Loyalty 360 – The Loyalty Marketer’s Association (www.loyalty360.org) is the only organization that addresses the full spectrum of both customer and employee loyalty issues. An unbiased, market driven clearinghouse and think-tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities.
About Acxiom
Acxiom is a recognized leader in marketing technology and services that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high- performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.