Acxiom Corp., Conway, AR, and Dun & Bradstreet, Murray Hill, NJ, have inked a multiyear agreement in which the two companies distribute each others data products to their respective customer bases.
Data from D&B’s marketing information, including the D-U-N-S Number, will be uploaded into the Acxiom Data Network on a monthly basis, according to president of Dun & Bradstreet US Andre Dahan. And D&B will offer its customers Acxiom’s InfoBase, a business and consumer database.
The coverage given to small....