Yelp has announced the launch of a new feature: Yelp Connect, which enables users to go beyond customers reviews and see “what the restaurants have to say for themselves.”
According to Devon Wright, Yelp’s general manager of restaurant marketplaces, with Yelp Connect, restaurants will be able to post updates about things like recent additions to the menu, happy hour specials and upcoming events. These updates are then shown on the Yelp homepage (which is already becoming more personalized), in a weekly email and on the....