Williams Sonoma, a premier brand under Williams-Sonoma, Inc., has announced the launch of its 2025 Tools for Change fundraising campaign in support of the No Kid Hungry initiative. This annual campaign features a special collection of limited-edition kitchen tools, including spatulas and oven mitt & potholder sets, each uniquely designed by celebrities, chefs, and popular content creators. The collection is available online through Williams Sonoma and at all retail locations, while supplies last. Thirty percent of sales from qualifying WSI products will help fight childhood hunger in the U.S., with each dollar helping to provide 10 meals to kids.
Williams Sonoma President Felix Carbullido said, “Thanks to the support of our customers and the generosity of our partners, our Tools for Change annual campaign has raised millions of dollars to help feed children in need. For this year’s campaign, we remain steadfast in our commitment to support No Kid Hungry’s vital mission to ensure every child in America has access to three healthy meals a day.”
Billy Shore, founder and executive chair of Share Our Strength, the organization behind the No Kid Hungry campaign, added, “The annual Tools for Change initiative reflects the impact we can have when we come together to end childhood hunger. From Williams Sonoma’s leadership and its customers who have made these products staples in their kitchens, to the celebrity designers that support this cause each year, all have played a role in ensuring kids have access to the food they need and the future they deserve.”
This year’s Tools for Change collection showcases exclusive designs from Ayesha Curry, Bebe Rexha, Hannah Taylor, Valerie Bertinelli, Zooey Deschanel, Brian Hart Hoffman, Katie Sturino, Masaharu Morimoto, Timbaland, and Olivia Tiedmann.
To further engage customers, Williams Sonoma invites everyone to vote in this year’s “Spatdown,” a fun, interactive competition to pick the fan-favorite spatula design. The designer with the most votes will have a $5,000 donation made in their honor to No Kid Hungry.
Learn more about the “No Kid Hungry” campaign here: https://www.williams-sonoma.com/shop/new/new-no-kid-hungry/?cm_ven=site&bnrid=3100150&cm_ite=nokidhungry&cm_pla=furl&cm_cat=oper