The big challenge for brands this holiday shopping season will be understanding what customers are looking for this year and how loyalty will play a role in influencing where they spend their dollars.
Clarus Commerce’s Carlos Dunlap-Beard says there are strong signs that this year’s holiday season will be much improved for brands, and the Vice President for Loyalty Strategy will explain the results of a recent survey of 1,000 U.S. consumers in late September in a webinar with Loyalty360 on November 8 at 1:00 ET.
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