Enrollment in loyalty programs is rapidly rising across the financial services industry.
Participation in loyalty programs is rapidly rising across the financial services industry. In this post-Durbin world, with capped interchange fees and a web of new regulations, Financial Institutions (FIs) continue to invest in loyalty programs to help retain customers, reward loyal card users and generate sustained card revenue growth. Recent research by Accenture indicated that one-third of all North American cardholders participated in a loyalty....