Even before COVID-19 drove the restaurant industry to double-down on apps and online ordering, loyalty programs had become an important offering for most restaurant brands. Now, with delivery and take-out orders skyrocketing, it’s become nothing less than essential.
That’s good news for Teriyaki Madness, the fast-growing fast-casual teriyaki franchise, which just last year introduced a robust loyalty program allowing fans to accrue points with every purchase that can be redeemed for free drinks, sides and it’s delicious....