Starbucks wants to leave its rivals in the digital realm far behind.
Its drive in the tech arena ranges from connecting with 22 million fans worldwide via Facebook to a payments app for smart phones.
The coffee giant plans to roll out that mobile payments system to all company-operated U.S. stores by the end of March.
Credit Suisse analysts have called this push a “very buzzworthy” initiative that should help Starbucks maintain its lead in all things digital.
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The free app for smart phones, dubbed the....