The customer loyalty and engagement space has clearly been evolving, and brands should understand the changing behavior of their customers to remain relevant and competitive. Customers are now looking for convenient, easy interactions, regardless of the brand from whom they’re purchasing. They want brands to deliver the very best products possible, and they want companies to play by the rules when it comes to their data. Recently, Loyalty360 spoke with Jonathan Dyke, COO at Spring Marketplace (Spring), to discuss these very issues....