Scooter’s coffee has unveiled a revamped rewards program aimed at enhancing customer engagement through more flexible redemption options, accelerated earning rates, and a new tiered status system. The updated program, launched in mid-April, allows members to redeem their rewards points, known as ‘Smiles’, for a range of items, including food, drink add-ons like cold foam and extra espresso shots, and even cans of Red Bull.
This expansion marks a significant shift from the previous program, which limited redemptions primarily to free drinks. Additionally, existing members received a one-time Smiles boost to align with the new earning structure.
The redesigned program introduces a tiered system with three levels: Buddy, Bestie, and Ride-or-Die. Customers ascend through these tiers based on their monthly purchase frequency, unlocking greater benefits at each level. Higher tiers offer perks such as bonus Smiles on every purchase, enhanced birthday rewards, and exclusive offers. Members can also earn badges by completing challenges, reaching milestones, maintaining purchase streaks, and trying specific products, adding a gamified element to the customer experience.
Earning Smiles has become more efficient under the new program. Members who pay directly through the Scooter’s Coffee mobile app – either by placing a mobile order or using the Scan and Pay feature at pickup – now earns 5 Smiles for every $1 spent. Those who scan their app to earn rewards but opt for other payment methods will continue to receive 3 Smiles per $1 spent.
The updated My Rewards tab within the mobile app provides a user-friendly interface for members to track their Smiles, view available rewards, and monitor their status level. Redemption items are organized based on the number of Smiles required, simplifying the selection process. This comprehensive overhaul of the program reflects Scooter’s Coffee’s commitment to delivering an exceptional customer experience and fostering brand loyalty through personalized and engaging incentives.
Learn more here: Scooter’s Coffee® Launches Revamped Rewards Program