Shawn Bloom, General Manager for the SCENE loyalty program movie rewards program, arrived at work Wednesday morning and was met with some amazing news: SCENE -- a Canadian-based entertainment loyalty program jointly owned and operated by Cineplex (Canada’s largest national movie theater operator) and Scotiabank – had just surpassed the 5 million member mark.
SCENE launched in May 2007.
“Nobody was thinking on those terms back then regarding growth of the program,” Bloom told Loyalty 360. “It has been a....