RAVE®, a mobile employee engagement solution for large organizations, was recently announced as a Top HR Product of the Year. Loyalty 360 had the opportunity to hear from Lo, interactive strategist for BI WORLDWIDE, about what inspired its creation, the response from RAVE users and the impact on engagement.
LOYALTY 360: What marketplace conditions led to the creation of RAVE?
LO: BI WORLDWIDE was watching the emerging mobile trends like many others. It quickly became apparent that mobile solutions were needed by our....