Marketers need to consider pricing as part of managing customer engagement, David Andreadakis, Aimia director of strategy and business development told an audience at the Loyalty 360 Engagement and Experience Expo.
In order to build loyalty programs of critical mass, it is essential to understand what truly matters to customers – not just what they say matters, but what their actions show truly matters, Andreadakis said. “A lot of people say one thing but do another. You have to provide what is truly important to them.&rdquo....