Day one of the 2018 Customer Expo conference in Nashville, Tennessee kicked off with talks from several keynote speakers. One of the most personal speeches came from Lonnie Mayne, CEO of Red Shoes Living. He spoke on the importance of attitude in driving customer loyalty and drew on personal experience to exemplify the issue.
Mayne told the story of his father, a professional wrestler who died when he was ten. Before performances, Mayne’s father would spend time with his son backstage but would never allow Mayne to accompany....