At Panasonic, brand loyalty is a deeply important subject. Just ask Malcolm Persaud, Sr. Product Planning & Development Manager, Heating and Air-Conditioning Solutions Group, PanasonicCorp. of North America.
Loyalty360 caught up with Persaud to ask him about the company’s commitment to brand loyalty and his views on a few other customer-related topics.
Simplicity was one of the major themes at our Loyalty Expo in April in Orlando. How does Panasonic simplify its relationships with customers that ultimately lead to brand....