Oracle News Facts:
-- To help organizations transform the online experiences they can offer
to their customers, Oracle today announced a new release of Oracle
WebCenter Sites.
-- The new release of Oracle WebCenter Sites helps organizations drive
customer acquisition and brand loyalty by simplifying the creation,
management and optimization of interactive and social experiences.
-- Oracle WebCenter Sites is a best-in-class web experience management
solution that is part of Oracle WebCenter. Oracle WebCenter offers
capabilities for engaging customers and enabling and empowering
employees and partners, including web experience management, portals,
enterprise content management and enterprise social collaboration
technology.
Driving Business Success with Online Customer Engagement
-- The new release of Oracle WebCenter Sites includes features that help
organizations optimize customer engagement via web, mobile and social
channels.
-- New authoring capabilities include:
-- A new business-user web site authoring environment that provides a
modern interface with intuitive tools and drag-and-drop
capabilities that fit the way marketers and line-of-business teams
work today.
-- Rich search functionality and visual search results that simplify
the authoring experience by making it easy for users to locate the
content they wish to use, and place it into the context of the
webpage.
-- Social login, social sharing and user-generated content enhancements
include:
-- Out-of-the box integration with more than 20 social networks,
including Facebook Twitter, LinkedIn, and Google, which removes
barriers to site visitor registration and facilitates social
interaction by enabling visitor authentication based on social
network credentials.
-- The integrations also provide social sharing capabilities that
help organizations extend the reach of their brands and promote
engagement by making it easy for site visitors to automatically
disseminate site content of interest to their Facebook page,
Twitter feed, or more than 20 other social networks.
-- New user-generated content (UGC) capabilities that make it quick
and easy for marketers to create and deploy polls on their
websites or add new ratings widgets such as Thumbs Up/Down, Like
It or Recommend, and more. These additions complement an already
strong offering in the product for UGC including comments,
ratings, reviews, and blogs, all with leading enterprise
moderation capabilities.
Supporting Quotes
-- "Acquiring new customers and sustaining their loyalty over the long
term is increasingly dependent upon an organization's ability to
deliver rich and engaging online customer experiences," said Kumar
Vora, senior vice president, Product Development, Oracle WebCenter.
"With the new release of Oracle WebCenter Sites, Oracle is putting
powerful tools in the hands of business users and marketers for
creating online experiences that are relevant, social and interactive
for site visitors. Oracle WebCenter continues to lead the way in
helping organizations to engage customers and empower their business
through its combination of web experience management, enterprise
content management, portal and collaboration technologies."
-- "Our web site is the heart of our business," said Blane Nelson,
systems architect, Ancestry.com. "The latest enhancements to Oracle
WebCenter will make it easier for our business to deliver an engaging
and interactive experience for our customers that we hope will exceed
their expectations and keep them coming back to make more discoveries
in their family's history."
-- "As the web becomes a core aspect of an organization's business
strategy, marketers increasingly need tools that help them use the web
to engage customers with targeted and social experiences that reach
from the company's web presence to the social networks on which
individuals choose to spend their time," said Melissa Webster, vice
president, Content and Digital Media Technologies, IDC.
Supporting Resources
-- Learn More: Oracle WebCenter Sites Launch Webcast
-- Oracle WebCenter
-- Oracle WebCenter Sites
-- Follow Oracle WebCenter on Twitter
-- Join the Oracle WebCenter Community on Facebook
-- Read the Oracle WebCenter Blog
-- Join the Oracle Social Enterprise LinkedIn Group
About Oracle
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle, visit http://www.oracle.com