The Starbucks Card Mobile App offers customers with BlackBerry     smartphones, iPhone and iPod touch the fastest way to pay at nearly     6,800 U.S. company-operated Starbucks stores

SEATTLE—Starbucks (NASDAQ: SBUX) today announced the launch of mobile payment in     all U.S. company-operated stores, allowing customers to pay for in-store     purchases with select smartphones. Building on the earlier introduction     of Starbucks Card Mobile App for select BlackBerry® smartphones, iPhone®      and iPod® touch and a successful mobile payment test program, customers     now have access to the largest mobile payment program in the U.S. and     the fastest way to pay at Starbucks. This national program now includes     nearly 6,800 company-operated stores and more than 1,000 Starbucks in     U.S. Target locations.

In addition to engaging a loyal base of several million cardholders with     the offering, Starbucks anticipates mobile payment will be a draw for     customers looking to experience the speed, ease and convenience of     paying with their mobile phone. “Today, one in five Starbucks     transactions is made using a Starbucks Card and mobile payment will     extend the way our customers experience and use their Starbucks Card,”      said Brady Brewer, vice president Starbucks Card and Brand Loyalty.      “With mobile payment, the Starbucks Card platform further elevates the     customer experience by delivering convenience, rewarding loyalty and     continuing to build an emotional connection with our customers.”

To experience mobile payment at Starbucks, customers just need to     download the free Starbucks Card Mobile App for select BlackBerry     smartphones, iPhone or iPod touch mobile devices. More than one-third of     U.S. Starbucks customers use smartphones, of which nearly three quarters     use BlackBerry smartphone or iPhone mobile devices. In addition to the     mobile payment capability, the app allows customers to manage their     Starbucks Card account, check their card balance, reload their card with     any major credit card (iPhone users can also use the PayPal feature),      check their My Starbucks Rewards status and find a nearby Starbucks     store with the store locator feature.

Customers can pay with their smartphone by holding their mobile device     in front of a scanner on the countertop and scan the Starbucks Card     Mobile App’s on-screen barcode to make a purchase. Customers have     successfully adopted this technology in test markets in Seattle,      Northern California, New York and more than 1,000 Starbucks in U.S.      Target stores.

Mobile payment is built on the Starbucks Card platform, which continues     to experience significant customer adoption. Customers loaded more than     $1.5 billion on Starbucks Cards in 2010, an increase of 21 percent over     2009, driven in part by the My Starbucks Rewards program which provides     benefits to customers who pay with a registered Starbucks Card at     participating stores. With the introduction of the quick and easy     Starbucks Card Mobile App and the mobile payment feature, customer will     find yet another reason to use their Starbucks Card for payment.

“Mobile payment is just one example of how we’re continually innovating     on behalf of our customers to enhance the Starbucks Experience,” said     Brewer. “A growing segment of our customers use smartphones, and through     the Starbucks Card Mobile App, we’re providing them with the fastest way     to pay.”

To download the Starbucks Card Mobile App and check out mobile payment,      BlackBerry smartphone users can text the word “GO” to 70845 or visit http://www.starbucks.com/coffeehouse/mobile-apps/starbucks-card-mobile-bb from their device (Standard message and data rates apply.). It’s     available for a variety of BlackBerry smartphones including BlackBerry® 8800 series; BlackBerry® Bold series; BlackBerry® Curve™ series; BlackBerry® Storm™; BlackBerry® Storm2™ and BlackBerry®      Tour™.

iPhone and iPod touch users can download the app from the App Store at www.itunes.com/appstore/.

Visit www.starbucks.com/coffeehouse/mobile-apps for more information about the Starbucks Card Mobile app and payment     system for select BlackBerry smartphones and Apple® iPhone®, iPod® touch.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically     sourcing and roasting the highest-quality arabica coffee in     the world. Today, with stores around the globe, the company is the     premier roaster and retailer of specialty coffee in the world. Through     our unwavering commitment to excellence and our guiding principles, we     bring the unique Starbucks Experience to life for every     customer through every cup. To share in the experience, please visit us     in our stores or online at www.starbucks.com.

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