Loyalty360 Reads: September 30 | New Wyndham Rewards Earner Cards, First Small Business Card, Rite Aid Foundation Supports Wildfire Relief, and More

New Wyndham Rewards Earner Cards, First Small Business Card
Wyndham Hotels & Resorts and Barclays announced an updated credit card suite designed with road trippers and road warriors in mind: the Wyndham Rewards Earner Card, the Wyndham Rewards Earner Plus Card and the Wyndham Rewards Earner Business Card, the first Wyndham credit card created specifically for small business travelers.

Built to help maximize points earned on the road as well through everyday purchases, the new cards offer up to 8x earn on gas purchases and Wyndham hotel stays, up to 5x earn on marketing, advertising and utility purchases (Wyndham Rewards Earner Business Card only), and up to 4x earn on restaurant and grocery purchases. Other benefits include Wyndham Rewards membership upgrades, anniversary bonuses and more. Cardmembers also receive a 10 percent points discount on free night redemptions and exclusive savings when booking stays with the Wyndham Rewards Earner Cardmember Rate. All three cards arrive at a pivotal time as the pandemic continues to make driving the go-to method for travel.

"Whether it's jumping in the SUV with the kids and driving two hours to visit a favorite national park or packing the truck with gear and heading to a construction site two states away, an increasing number of travelers are gassing up and taking to the road," says Eliot Hamlisch, executive vice president, loyalty and revenue optimization, Wyndham Hotels & Resorts. "These cards are for them, offering big rewards on travel and other everyday spend for a faster way to a free night. Best of all, with thousands of hotels coast-to-coast, wherever travelers are headed, chances are there's a Hotel by Wyndham about 10 minutes away."
 
The Rite Aid Foundation Supports Wildfire Relief in California, Oregon and Washington
The Rite Aid Foundation has committed $250,000 to the American Red Cross to support wildfire relief efforts in California, Oregon and Washington, where devastating fires have consumed millions of acres, forced hundreds of thousands of people from their homes and created tremendous demand for resources needed for recovery.
The funding will help the Red Cross provide basic needs such as food, water and shelter to evacuees and support recovery efforts.

“Our neighbors, families, associates and customers are bearing the tragic implications of these devastating wildfires,” says Jessica Kazmaier, president of The Rite Aid Foundation’s Board of Directors and executive vice president, chief human resources officer at Rite Aid.
 
Fresh Thyme is Dedicated to Fighting Hunger
Fresh Thyme Market is dedicated to enriching the lives of the communities they serve and is donating of the equivalent of $500,000 in meals to the St. Louis Area Foodbank. Hunger relief efforts in St. Louis, and throughout the country, are more critical than ever.

Since July, Fresh Thyme has been hosting a Round Up at the Register program across all their St. Louis store locations, giving customers the opportunity to donate while they shop. The funds from this Roundup, paired with a private donation from Fresh Thyme, will be given directly to the St. Louis Area Foodbank School-Based Market Program.

"We are beyond grateful to our customers for their donations to the St. Louis Area Foodbank," says Kevin Pinson, Fresh Thyme's St. Peters Store Director. "Their generosity, along with the donation from Fresh Thyme, will make an immediate impact on our community. I am incredibly proud to be involved in the School-Based Market Program, one that truly makes a difference for children and families in need."
 
Why American Eagle is the last mall brand standing
Fast Company has a story that details when COVID-19 arrived in the United States, the fashion industry took a major hit. In April, clothing sales fell by 79%, the largest drop on record. By the end of the year, revenues are expected to drop by a third, equal to $640 billion in losses. Iconic retailers, from Brooks Brothers to Lord & Taylor, have declared bankruptcy. And yet, in the midst of this bleak landscape, there’s a bright spot: American Eagle Outfitters, the four-decades-old teen retailer that owns American Eagle and Aerie.
 
Bed Bath & Beyond Hiring Anu Gupta As Chief Strategy And Transformation Officer
Bed Bath & Beyond has named Anu Gupta as Chief Strategy and Transformation Officer, effective October 5, 2020. Gupta will oversee the Bed Bath & Beyond’s comprehensive strategy and transformation program, including continuing to develop and implement strategic growth initiatives across the company.

Gupta will help modernize the company’s operating model, enhance the digital-first, omni-always shopping experience for customers, and increase profitability across the business. And Gupta will also utilize and expand the use of data and analytics to deliver a customer-inspired approach to drive growth and performance. Going forward, she will report to John Hartmann, Chief Operating Officer (COO) and President, buybuy BABY.
 

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