Facebook Says Apple’s Privacy Changes Hurt Digital Ad Measurement
Facebook Inc. said that Apple Inc.’s recent changes to enhance privacy for users of its mobile operating system are impeding tools that the social-media giant uses to help advertisers measure the effectiveness of their campaigns.
In a blog post Wednesday, Graham Mudd, Facebook’s vice president of product marketing, said the company has heard from many advertisers that privacy changes in the online advertising industry have had a greater-than-expected impact on their operations.
American Eagle Outfitters Launches AE77
American Eagle Outfitters announced the launch of AE77, a new premium denim brand for men and women inspired by the convergence of artistic vision and a planet-first mindset. The brand will debut with its first store in New York City’s SoHo neighborhood designed by Stefan Beckman Studio, with an e-commerce site to follow on October 15th and a second store by year end.
“AE77 is an exciting new opportunity for AEO Inc., which leverages our leadership in jeans, capitalizes on our strong innovation in style, fit, and fabrications, and incorporates our best sustainability practices,” said Jay Schottenstein, AEO Inc.’s Executive Chairman of the Board and Chief Executive Officer. “I believe AE77 is a great addition to our portfolio of brands as we seek to inspire new customers and expand our offerings.”
Dave & Buster’s Introduces First-of-Its Kind NFT + Digital Collectible
Dave & Buster’s, the ultimate restaurant and entertainment destination, announced the launch of its NFT Digital Collectibles Prize program to provide a unique first-of-its-kind experience to NFT collectors. Starting on September 27th, Dave & Buster’s NFT Digital Collectible coins and cards will be available in Dave & Buster’s locations nationwide and can be claimed as prizes in exchange for tickets won. To commemorate the launch, the first collector to own every city card and game coin from the NFT Digital Collectibles Prize program will receive a 1 of 1 Super Master NFT and a $10,000 Dave & Buster’s Power Card.
At the forefront of innovation, Dave & Buster’s is one of the first restaurant and entertainment venues to pioneer NFT Digital Collectible coins and cards. The collectible series presents D&B Game Coin Designs and D&B City Card Designs, ranging from common to rare to uber-rare NFTs. Through a partnership with Sweet, a broad-scale NFT platform, Dave & Buster’s introduces a new way for consumers to collect, trade, and own its unique collectible coins and cards tethered to a one-of-a-kind NFT experience.
FTX and Mercedes-AMG Petronas F1 Team Announce Long-Term Partnership
FTX Trading, a leading global cryptocurrency exchange, announced a long-term relationship with the Mercedes-AMG Petronas Formula One Team. This relationship will span multiple race seasons with the FTX logo being featured prominently on both the cars and the drivers. Part of the FTX branding will be unveiled during the upcoming Russian Grand Prix, which is scheduled for this coming Sunday, September 26th and will continue to expand leading up to the start of the 2022 season.
Sam Bankman-Fried, CEO & Founder of FTX, commented on the news, “FTX is thrilled to partner with the reigning Formula One World Champions and current team point leaders, Mercedes-AMG Petronas, to continue amplifying our position as the leading global cryptocurrency exchange. Under Toto’s leadership the entire Mercedes-AMG Petronas Formula One team has been focused on excellence and they have leveraged innovation to help them become seven-time Constructors’ Champions. We look forward to watching Lewis Hamilton continue to challenge for his potential eighth Formula One World Drivers Championship title across the remainder of the 2021 season.”