Loyalty360 Reads: October 4th, 2018

Walgreens Becomes More Beautiful
 
Walgreens and online beauty retailer Birchbox have announced that they will partner to build Birchbox retail experiences within select Walgreens stores. The multi-channel offering will bring a variety of beauty brands into Walgreens stores and enable customers to shop for new brands in an interactive and accessible way. The partnership will also include a curated Birchbox shop on Walgreens digital properties.
 
“This is an exciting time for beauty at Walgreens,” says Richard Ashworth, President of Operations at Walgreens. “Our customers want to shop the most sought-after brands in a welcoming and accessible environment, and the addition of Birchbox to our growing beauty offering is a big step in delivering on our promise to differentiate and elevate the beauty experience at Walgreens. This collaboration will help enable Walgreens to continue to strengthen our beauty offering and build our prestige portfolio.”
 
Cvent and AccorHotels Partner Up
 
Cvent, a provider of meetings, events, and hospitality technology, has announced that AccorHotels will use Cvent’s Business Transient solutions exclusively across their more than 4,500 hotels worldwide. This will enable AccorHotels to more effectively manage its corporate travel programs. Additionally, the two brands will collaborate on the creation of new technology designed for hospitality professionals.
 
“Eighty percent of Fortune 100 companies use Cvent technology, and more than 1.5 million RFPs were sourced through Cvent’s Business Transient platform in the last year, which indicates its indispensable role for both buyers and sellers in the corporate travel market,” says Kathleen Garcia, Vice President of Sales for Cvent’s Hospitality Cloud. “Properties that are able to fully leverage the platform to help them attract corporate buyers with smarter marketing solutions will ultimately generate more booked room nights. AccorHotels, one of Europe’s most recognized hospitality brands, has embraced this opportunity to grow their corporate travel programs across their thousands of hotels, and we are proud to be their exclusive business travel management solution. We look forward to supporting their continued success and working as a trusted partner to help them grow their corporate travel business worldwide.”
 
 

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