Loyalty360 Reads: Marcus Theatres’ Loyalty Program Celebrates 10 Years, Insomnia Cookies Launches Re

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Marcus Theatres Celebrates 10th Loyalty Program Anniversary, Rewards Members with Free Popcorn Marcus Theatres is commemorating the 10th anniversary of its Magical Movie Rewards (MMR) loyalty program, which boasts more than 6 million members. Members will receive free popcorn with their admission on Value Tuesdays to mark the occasion. MMR members represent nearly half of Marcus Theatres’ attendance, and they are engaged by offerings ranging from movies to sports events and concerts. “Marcus Magical Movie....

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