Loyalty360 Reads: MLB’s NY Mets Launch Loyalty Program, Gillette Partners with Xbox and Forza Motorsport, and Milo’s Tea Company Leverages Instagram in Giveaway
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Baseball Gets Even Better with New Mets Connect Loyalty Program  The New York Mets revealed its newest fan-focused initiative: Mets Connect. The loyalty program was developed to ensure fans would be recognized with special offers and select experiences to foster a greater affinity for the MLB franchise.   “It’s rewarding you for doing things you already do as a fan and giving you access to more things,” said Andy Goldberg, Chief Marketing Officer for the Mets. “For example, you buy a ticket to a....

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