Jimmy John’s Trades Spotify Wrapped Stats for Free Wraps
Spotify Wrapped, the annual personalized music-listening recap, has become the centerpiece of a new marketing campaign by Jimmy John’s.
As part of the “Wrap Exchange,” customers can send their Spotify Wrapped stats via a direct message to @jimmyjohns on Instagram. In exchange, they’ll receive a promo code for a free Jimmy John’s wrap — available to the first 20,225 participants.
The promotion reflects a broader trend of restaurant chains tapping pop-culture and social media moments to engage younger consumers and drive traffic. As some chains face challenges with declining customer spending, initiatives like this help them stay visible and culturally relevant.
Learn more here.
Portillo’s Rolls Out Season of Surprises
Portillo’s Perks is running a holiday-themed promotion dubbed the “Season of Surprises,” offering special deals and freebies to Perks members throughout December.
The campaign offers merry deals throughout the month, including free menu items, discounted merchandise, personalized offers, and exclusive “secret-menu” drops for loyal customers.
For those who aren’t current members of the Perks loyalty program, it’s not too late to sign up! Visit portillos.com/perks to sign up and start saving. New members will also qualify for a welcome offer – a free large order of French fries with their first order of $5 or more.
Learn more here.
Chipotle and BÉIS Launch Food-Friendly Travel Collection
Chipotle and BÉIS have teamed up to launch an 11-piece “To Go Collection,” a travel capsule designed to help fans carry real food conveniently and stylishly wherever they go. The collaboration blends BÉIS’s functional travel design with Chipotle-themed details, featuring insulated compartments for warm meals, practical pockets for essentials, and playful nods to the brand’s take-out culture.
The limited-edition collection debuts December 8, 2025, with early access on the BÉIS app at 6 a.m. PT and broader availability on beistravel.com starting at 9 a.m. PT. It will also be released across Europe and the U.K. at respective local times. To spark launch excitement, the first 5,000 orders in the U.S. and Canada will include a free Chipotle entrée code.
Items in the capsule range from rolling luggage and duffle bags to a burrito sling, bowl tote, travel pouches, luggage tags, and bag charms—each designed to fuse fashion with food-friendly utility. Timed for holiday travel and gifting, the collection highlights the rising trend of brand-lifestyle mashups that deliver both personality and function.
Learn more here.