Hotels Regain Ground from OTAs
According to data from Phocuswright, hospitality’s online supplier-direct channel is outpacing OTA bookings. For the past several years, the opposite has been the case. “We’re focused on driving direct relationships and direct business,” says Christopher Nassetta, CEO of Hilton. “If you look at web-direct channels, they remain the fastest-growing channels we have and are growing at a much faster rate than OTA channels.”
This digital, direct strategy is more....