Loyalty360 Reads: August 16: Uber Shuts Down Rewards Program, 7-Eleven’s BYOC Promotion, and More

Uber to Discontinue Free Uber Rewards Program
Uber announced it is discontinuing its free rewards program, Uber Rewards, on November 1st. Users can redeem points up until the final day on October 31st. The program has been active since 2018 and gave members the opportunity to earn points on Uber and Uber Eats transactions.

While the company has not offered a direct replacement for Uber Rewards, it plans to further promote its paid Uber One membership program. The $10 per month service comes with perks like free Uber Eats deliveries and five percent off rides from top-rated Uber drivers.

7-Eleven’s Bring Your Own Cup Promotion Returns
7-Eleven has brought back its Bring Your Own Cup Slurpee promotion. 7Rewards and Speedy Rewards loyalty members are encouraged to bring a creative container and fill it up with their favorite Slurpee drink for just $1.99 at participating locations.

Drink containers must fit several parameters and may be used on any one or many flavor combinations of Slurpee. Customers can also enjoy small Slurpee drinks all summer for just a dollar.

Sephora Digital Beauty Event Returns
Sephora announced the return of its digital beauty event, Sephoria. Sephoria: Virtual House of Beauty will expand globally for the first time, and will include Canada, France, Spain and Italy.

Attendees will be able to accrue Beauty Insider points as prizes for playing games throughout the space. Additionally, virtual visitors can engage with brand founders, Sephora experts and other content creators via live chat.
 

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