Gives Marketers Ready-Access to Loyalty Marketing Best Practices, Case Studies, Expert Insights
Cincinnati, OH (October 13, 2011) Loyalty 360 – The Loyalty Marketers Association announced the launch of Loyalty Today, the destination for daily insights from leading industry blogs focusing on customer loyalty, engagement, CEM, CRM and related topics. Accessed at www.loyalty360.org, all content on Loyalty Today is open to the public. Members of Loyalty 360 are also able to contribute their personal or company blog or original content and comment on blog posts.
“Collaboration and discussion fuels learning,” says Mark Johnson, CEO of Loyalty 360. “Our members find great value in being able to network with their peers. Through Loyalty Today, they can interact 24/7/365 with fellow marketers about the issues they’re facing, delve into possible solutions for overcoming challenges, and share best practices.”
In addition to networking, contributing to Loyalty Today offers marketers a number of key benefits:
- Increased readership and exposure
- Link back to the original post on your blog site
- Ability to become a Loyalty Leader with a featured spot on Loyalty Today
- Personal and company Loyalty Today profile with all of your posts listed
- Addition of company/personal Twitter account to the Loyalty Today twitter feed
Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives companies the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.